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Home Fragrance Drives Sales in Prestige Sector

NPD finds candles and diffusers complement beauty products.

While the prestige fragrance category as a whole has been experiencing increases in both dollar and unit sales,  the greatest lift is coming from the $49.9 million niche of the home scents market, according to global information company The NPD Group. The heightened popularity of prestige candles and diffusers combined with their higher price tags is driving much of the growth within fragrance.   “During a time when consumers are being more prudent in their retail spending, they are also seek...

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